Financial Management Institute of Canada - Specific Activities 2011/2012

Activity 2011-2012	Details	Responsibility	Link to fmi*igf Strategic Plan

MEMBERSHIP	Continue to explore options to expand our existing product line to improve benefits and increase membership.	Managing Director	SP1 and SP2
	Develop and commence implementation of a membership development strategy that includes: concerted effort to increase membership in new markets e.g. next generation, other professionals, etc.; considers resources required to increase membership (e.g. hiring of a consultant who specializes in membership development); concerted effort to attract new membership and increase attendance; considers development of a national membership database; considers conduct of a membership survey .	Director, Special Projects – Membership; Ex-officio Director, Affiliations - AAG and New Partners; NCWG; and Managing Director	SP1
	Complete market research to identify and develop potential new sources of members.	Director, Special Projects – Membership; Ex-officio Director, Allifiations - AAG and New Partners; NCWG; and Managing Director	SP1

AFFILIATIONS	Develop a strategy for approaching new affiliations.	Ex-officio Director, Affiliations - Accounting Associations & Universities; Ex-officio Director, Affiliations - AAG and New Partners; Director, Special Projects - Marketing & Communications; and Managing Director	SP3 and SP4
	Continue discussions with CICA, CGA Canada and CMA Canada.	Ex-officio Director, Affiliations - Accounting Associations & Universities	SP3
	Identify new mutually beneficial partnerships that can be developed with universities or other educational institutions.	Ex-officio Director, Affiliations - Accounting Associations & Universities	SP3
	Advance the work being done with the AGA. Explore new partnerships with other like-minded associations.	Ex-officio Director, Affiliations - AAG and New Partners

fmi*igf GOVERNANCE	Complete activity to determine potential market size of public sector financial officers across Canada as a basis to build a marketing and performance measurement strategy.	Managing Director; NCWG; Director, Special Projects - Membership; and President	SP1 and SP4
	Implement a Central Chapters President’s meeting.	President; Central Liaison Director; and Central Chapter Presidents

MARKETING	Develop and implement a National Sponsorship Strategy to increase profile and revenue of fmiigf with focus on articulation of the fmiigf brand.	Director, Special Projects - Marketing & Communications; and Ex-officio Director, Branding	SP2 and SP3
	Develop contact management database to track various sales relationships relative to VCM, PSMW, PD Week, the fmi*igf Journal, partnerships, webinars, etc.	Managing Director	SP3 and SP4
	Develop and implement a Marketing and Communication Strategy to ensure win-win-win opportunities for Members, Chapters and National.	Director, Special Projects - Marketing & Communications; with support from the Marketing & Communications Coordinator	SP4
	Develop a Social Media Strategy which allows fmi*igf to delve into this area of communication.	Director, Special Projects - Marketing & Communications; Ex-offico Director, Social Media; and Marketing & Communications Coordinator	SP3 and SP4
	Assess current impact of the Journal and explore new opportunities to improve on the existing Journal.	Journal Editor; Assistant Journal Editor; and Marketing & Communications Coordinator	SP1, SP3 and SP4

fmi*igf 50th ANNIVERSARY	Develop a calendar of Activities to celebrate fmi*igf’s 50th anniversary in 2012-2013.	Ex-officio Director, 50th Anniversary	SP1 and SP4

The Operational Plan for the two outlying fiscal years (2012-2013 & 2013-2014) is notional only. This allows the current fmi*igf Executive to express a longer-range, strategic perspective on activities that could be undertaken by fmi*igf. However, this notional perspective does not constrain future fmi*igf Executive or Boards of Directors. This recognizes that a new fmi*igf Executive is elected each fiscal year, but at the same time ensures that the current can express their longer term views for the fmi*igf.

2012-2013

In 2012/2013, celebrate the 50th Anniversary, continue growth and development of membership initiatives as determined in the membership development strategy.

2013-2014

In 2013/2014, continue exploring new affiliations, including possible international relationships.